Audit & Optimisation

We review your marketing, channels and conversion paths end to end — then deliver a prioritised plan of quick wins and structural fixes. The goal is simple: make existing spend work harder before you ask for more budget.

Clarity on what to fix first

Most teams know something is underperforming — they are less sure whether the issue is creative, audience, offer, landing experience, tracking or channel mix. We start by mapping the full journey from first impression to conversion and retention, then stress-test each stage against your goals and benchmarks.

You get an honest read on leaks and overlap, a sequenced roadmap (not a laundry list), and optional hands-on support to implement. Whether you run media in-house or with partners, the output is designed so everyone knows what to change next and how success will be measured.

Capabilities

Audits are structured around commercial impact — we prioritise changes that improve efficiency, conversion and learning speed.

Full-funnel & channel mapping

We document how paid, organic, email, site, sales and partner channels interact — where traffic enters, where it drops off and where attribution breaks down. That map becomes the backbone for every recommendation.

Creative & messaging review

Hooks, offers, proof and brand consistency are scored against audience intent and competitive context. We identify fatigue, mismatch and missed angles, with examples your team can act on immediately.

Site, landing & conversion UX

Speed, mobile experience, form flows, social proof and CTA hierarchy are reviewed alongside analytics events. We flag friction that analytics alone often hides.

Measurement & tracking audit

Pixels, UTMs, CRM handoffs and reporting layers are checked for gaps and double-counting. Clean data is treated as a prerequisite for optimisation, not an afterthought.

From findings to action

We do not deliver a static PDF and disappear. Recommendations are grouped by effort, impact and dependency so your team can ship in sprints — with DZIR embedded for implementation when you want extra capacity.

  1. Stakeholder kickoff aligned to revenue and brand goals
  2. Access review across ad platforms, analytics and CRM
  3. Workshop readout with prioritised 30 / 60 / 90-day actions
  4. Optional execution sprints with your in-house or agency team
  5. Fortnightly performance check-ins until metrics stabilise

Partnership through the fix list

Stay lean with audit-only, or retain us to implement — either way you get decision-ready reporting and a single thread of accountability.

Implementation sprints

We can own or co-own landing page updates, ad restructures, creative refreshes and CRM tweaks — working in your tools with clear change logs.

Test design & learning agenda

Hypotheses, sample sizes and success criteria are documented so experiments produce learnings, not one-off spikes.

Executive & board reporting

Summaries translate channel detail into commercial language — what moved, why it matters and what happens next.

Vendor & agency alignment

We facilitate working sessions so media, creative and web partners pull in the same direction without duplicated effort.

Typical deliverables

  • Funnel and channel diagnostic with annotated screenshots
  • Prioritised optimisation roadmap with owners and timelines
  • Creative and messaging scorecard with rewrite examples
  • Tracking and attribution fix list with implementation notes
  • Dashboard or reporting template focused on decision metrics
  • Optional sprint plan for hands-on implementation support

Outcomes you can expect

  • Clear priority order instead of competing opinions
  • Higher efficiency from existing media and content spend
  • Faster test cycles with documented learnings
  • Reporting stakeholders actually use in planning meetings

Ready to move forward?

Share your channels, targets and tooling — we will scope an audit and optimisation programme matched to your team’s capacity.

Get in touch